Questions founders ask

B2B companies selling technical products (dev tools, AI/ML, infrastructure, security) at seed to Series B, with founder-led sales or a first sales hire. Typical deals are $20K+ ACV with sales cycles of 2 weeks to 6 months.

No. I commit to how you sell, and to driving deals to a clear decision. Nobody can honestly promise a signature or a revenue number.

Call recordings for the relevant deals, a product demo, and access to your CRM. Recorded calls are a requirement — they're where most of the real story lives.

No. I focus on what happens once a deal is in front of you: qualification, the technical room, and closing process.

A fractional VP usually runs a team. I work directly with the founder on live deals and the process behind them, at a stage when there often isn't a team to run yet — and the work is scoped as fixed packages.

AI is great for the busywork: templates, summaries, call prep. I bring the judgment — reading what a call meant, joining when it counts, and holding you to decisions, including killing the deal you love.

Yes. The Deal Post-Mortem ($2,500) is the smallest way in, and the fee is credited toward any larger package within 30 days.

Yes. I'm based in Oakland, CA and work remotely with founders everywhere.