AAragon GTM

Sales coaching for technical founders

Your first big deal shouldn’t be a guess.

I’ve closed the first six-figure deals at two startups selling to engineers. Now I help founders close theirs.

5x
revenue growth at Checksum in under a year, co-selling with the founder
45days
to first close in a new role
2x
founding sales hire
10+yrs
selling technical products to engineering teams

Sound familiar?

What founders tell me on the first call.

It's always a guess whether a deal is going to close. How do I build repeatability?

I have great conversations with prospects, then they ghost me.

How do I know when I'm ready to hire for go-to-market?

I can close smaller deals, but I hit a wall with larger ones.

I need to reach $1–5M in revenue quickly without making expensive mistakes.

The approach

Three things that change how you sell.

Read the approach

Packages

Five ways to work together.

Compare packages

Deals closed with

  • Adobe
  • Atlassian
  • Pinterest
  • Twilio
  • Indeed
  • Teradata
  • Zendesk
  • Vanguard
I think I learned more from her than she learned from me.
Aren · Founder, Foxpass

Bring me one deal. I'll tell you what actually happened.

Book a Deal Post-Mortem